Determining which articles generate the highest ad revenue is the basis for targeting readers and advertisers who can help grow your digital publishing business. Tracking the performance of the ad units you host in your articles can give you detailed data on how your visitors are interacting with ads and what content leads to more ad impressions. Before you figure out which content brings you the most ad revenue, you need to assess which content performs best in terms of engagement. You can start with the Behavior tab of Google Analytics which collects information about your pages and posts. Click Behavior -> Site Content ->

All Pages Collect all page and post data company logo design using Google Analytics In the columns you can see very useful information, such as: Unique page views Average time on page Starters Rebound rate Page value Unique pageviews tell you how many visitors viewed the page during a session. Combined with the number of visitors entered through the page (entries), this gives you a better understanding of how many people have opened a page multiple times. Average time on page and bounce rate tell you how popular one of your pages is. If people stay longer on a page, they're probably reading something they like.

If the article has a low bounce rate, it means readers want to see more of your site. If some pages are getting more traffic than others, you may need to create similar content or redesign your weaker pages based on the architecture of the most effective ones. Additionally, tracking the performance of banner ads in your posts can give you a lot of detailed insight into which content is performing best in terms of revenue and whether the most successful pages are the most read content on your site. 1. To track, you must first login to your Google Analytics account and click on Admin -> AdSense Association. AdSense Association Settings in Google Analytics 2. Click + New AdSense link New Adsense link button - Google Analytics 3. Select the AdSense property you want to associate with Analytics and click Continue. Select AdSense Property, then click the Continue button 4.