When things don't go your way, you learn… a lot. Mark Zuckerburg told us, The biggest risk is not taking a risk. In a rapidly changing world, the only strategy that is guaranteed to fail is not to take risks. » Failure can give you an unexpected second chance. It teaches you and can change your perspective. And, most importantly, it's not the end of the world if your campaign doesn't hit ALL the metrics. I learned from my failures. They taught me some of the hardest lessons.

some great stuff, and I've also done some not-so-great stuff. Some of my big mistakes cost me a lot of time and money. If I had avoided them, I might have at least quadrupled targeted email list the traffic my website received, and I might have driven more goal conversions to improve my results. By sharing my biggest failures, I hope I can help you avoid my mistakes and, of course, create a few along the way.

How do you want them to perceive you? But, as with any partnership, you need to get them to respond. And, if you don't use your first . Now, that doesn't mean you have to write every detail of your personal life in your first outreach email just to humanize it. Nobody wants to hear what Uncle Jerry did last weekend. But, until the past two years, I've put minimal effort into turning my first outreach email into a winning strategy . And it was a mistake. How can I know