foreword In our usual work, have we ever illustrator artwork considered what the business goals of operational design are? We must have gone blank when we saw this question. First of all, we can divide the operation design into two factions, one is content operation and the other is event operation. Their common purpose is to help the product acquire users and maximize traffic, thus forming a positive cycle and finally achieving the goal of commercialization. When we face an excellent operation work, are we really just attracted by the picture? The answer is no.
I consulted a lot of friends around me. Most of the feedback from my classmates is that they will be attracted by the text or title first, followed by the layout and image, and finally the color. From this, it seems that the essence of the image is to attract attention. , text is the key to quickly delivering information to ensure users stay for a long time. Since ancient times, words have played an important role in the dissemination of information. With the rise of mobile terminals, our expressions have become more diversified. Nowadays, the Internet is full of various short videos, images and other information dissemination methods.
However, with the intensification of the aging of the population in our country, the emergence of various aging-friendly products has followed. According to the survey, the elderly are far more convinced of the text presentation form of the content than the image presentation, so we should pay more attention to the design. The design of the font, rather than directly placing the copy in the picture. In fact , font design is only a small branch of graphic design, but the presentation style of copywriting is undoubtedly an important part of operation design creation, and it is also the basic element of Internet design. 10,000-word dry goods! Nanny-level font design all-round teaching 10,000-word dry goods!