SaaS (software as a service) as the name implies: software as a service. As a carrier of services, software products, for enterprise-level customers, are a set executive email list of information-based operation tools that carry the management ideas of enterprise decision-makers. The reason why customers are willing to pay for it is that the product must be able to solve the pain points of enterprise customer business scenarios and help enterprises achieve the goals of improving human efficiency and saving costs. Then, how to do executive email list a good job in product positioning and match the product with the target industry in the process of SaaS product evolution.
So as to achieve product acquisition and monetization, is a topic worthy of in-depth discussion. The author takes my own CRM field as an example to talk about the pits I executive email list have experienced over the years. 1. Product planning stage: initial target customer group insight, business model positioning The production of products comes from the needs of the market. In what way, what kind of products are provided, and how to generate value benefits through the products is the executive email list product's business model positioning, and the business model positioning will also fundamentally determine the evolution and development of the product.
The business model of SaaS products is to provide enterprise customers with standard software services by means of cloud deployment and unified maintenance. CRM executive email list SaaS products have emerged in China in recent years, and several representative companies have different capital favors. Basically, the author believes that there are the following core reasons: 1. Accurate positioning of small and medium customer groups Compared with traditional software, the characteristics of SaaS are cloud deployment, unified operation and maintenance; product standards and costs are lower . In the executive email list early stage of SaaS product development, small and medium-sized enterprises are generally selected as the target customer group.