I've been thinking about it for a long time, and I really want to write Number List an industry analysis article about online education. When it comes to analyzing the industry, as an operator with 8 years of experience in online education, the author is still a bit shallow after all. The opinions in the article are only personal opinions at the moment. If you have different opinions, you are welcome to give pointers.
It can be said that I have grown up with the online education industry. In 2014, when I had just graduated from college, there was not much online education at that time. The first online education platform I used was I want to learn by myself. That site is really good, there are a lot of free courses, and I have learned a lot from it. Nowadays, there are many online education platforms, and it is estimated that few people on 51 Self-Learning Network know it and remember it.
At that time, people did not have the habit of paying for knowledge, and they always felt that online education should also be free. The first person who proposed the concept of paying for knowledge was Luo Zhenyu. At that time, I often listened to his Luo Ji thinking in Himalaya, which is a high-quality knowledge column.
Online education was not very common in those years. In 2017, a teacher who did offline subject training told me that she ran this training institution by herself, with several teachers, several classrooms, and dozens of students. Can make millions of dollars a year.
The K12 training at that meeting was very fragrant. One person can manage an organization like a duck to water! Probably no one would have thought that in 2020, there will be an "epidemic", a black swan event, which will give K12 offline education a major hit.
At the same time, the epidemic has also provided an opportunity for the development of online education at the right time and place. But what I never expected was the introduction of the "Double Reduction Policy" in 2021, which completely cut off the food for K12 training.
At this time, this scene was in the middle of the conversation between the two big coffees a few years ago.
Yu said: "In 100 years, education will be here, and so will New Oriental."
Ma said: "In 100 years, education will be there, but New Oriental may not be there. These are two different things. Education does not equal New Oriental, but education will definitely be there!"
It is self-evident that this debate is high and low, and now it seems that it is indeed a prophecy!