One of the most surprising findings was how much more successful their influencer marketing campaigns were then, well, mine. I decided to review my outreach strategy. To find out the different ways I reached out to influencers, check out the details I posted in this link building article. In short, I spent hours tracking down and building lists of influencers in certain niches that I was interested in, I thought our target audience would be interested in. Then I took a lot of time to build relationships with these influencers: add value and show real interest in their blog posts through blog comments and sending shoutouts to them on social media every time that I find appropriate. Advertising Continue reading below The interaction I had was amazing and helped restructure my total outreach strategy.
And, most importantly, the influencers fax list were happy to work with my client and me. Before diving into the outcome of my revamped strategy, a few notes on how to identify influencers in your niche who will want to work with you: Customer testimonials: Customers who already recommend your product and share positive feedback are most likely willing to partner with you, so it should be easy. Social media follow-up: Customers who actively participate in your social channels by sharing your content or commenting on a post provide you with a great opportunity to reach out to them. Competitors: If someone is talking about your competitor's products, it is already more likely that they belong to your niche.
This is the perfect time to capitalize on the idea of collaborating. My overhauled influencer outreach strategy ended up driving my first e-commerce client website to over 200 email subscribers in a month and over $10,000 in revenue; a huge improvement over previous misfires. Take a look at . Marie, to share their TOTEWELL campaign. reached over one million targeted consumers with high-quality content from these five influencers. Or, consider what Arby did during his partnership with. Advertising Continue reading below Hey can we get our hat back? GRAMMYs — Arby's January 27, 2014 This Tweet by Arby engaged over 118,000 people, got over 180,000 RTs, favorites and related organic mentions, and nearly 170 million potential impressions