Enda Breslin is General Manager EMEA of ShipBob, a tech-enabled third-party logistics platform that fulfils orders for ecommerce businesses. Launched in 2014, the company gives brands the analytics to track and ship stock globally.
I caught up with Enda to find out more about his role. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry.
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Talk me through your role…
I was hired to launch ShipBob in Europe, where we currently have sites in Manchester, Ireland and Poland. We’re well established in the US, but this is a fantastic opportunity to build from the ground up in the UK and expand across Europe.
My days are largely spent meeting with clients and onboarding new team members. We’re currently focusing on growing our European HQ headcount in the UK and in order to target the massive number of growing ecommerce brands, we’re dedicating much of our hiring to sales and account management personnel.
What are the biggest challenges for ecommerce brands today, and how can they overcome them?
Today is an extremely opportunistic, yet complicated time, to be in ecommerce. Competition is now on a global scale with millions of brands launching each year, and shopper expectations skyrocketing. Despite these challenges, brands are navigating the ever-changing landscape with plans to expand even faster this year.
It’s this optimism and focus on growth that has me so excited about ecommerce over the next decade, and fuels our drive to innovate for the millions of brands and hundreds of millions of consumers that we will support in our lifetime. This is also the catalyst for us putting together our annual report on the state of ecommerce, supply chain, and fulfilment. In this report, we offer insights into supply chain issues like port congestion, and freight and last-mile carrier costs increasing, with all of these potential headaches it’s crucial to have trusted logistics partners to meet consumer demands.
As the cost to acquire new consumers is increasing, you need to find new sales channels and new geographies to sell into. As shopper expectations grow, brands that succeed over the next five years will find creative ways to go above and beyond to delight shoppers. Attention can be lost as quickly as a swipe, so it’s more important than ever to provide a personalised purchase and post-purchase experience.